Media Buyer

We’re looking for a Media Buyer who understands paid advertising, knows how to read the numbers, and can turn ad budgets into real, measurable results.

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About the role

Malamih Creative Agency is looking for a Media Buyer to join our team on a part-time basis. We’re looking for someone who understands performance marketing beyond simply launching ads. You should be comfortable managing budgets, testing audiences and creatives, analyzing performance, and making decisions based on real campaign data. You’ll work closely with our marketing and creative teams to manage paid campaigns for different clients and continuously improve their performance.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns.
• Manage Meta Ads and TikTok Ads campaigns.
• Set and manage advertising budgets based on campaign objectives.
• Build, test, and optimize different audiences.
• Monitor campaign performance and make continuous improvements.
• Run A/B tests across creatives, audiences, and campaign approaches.
• Track leads, conversions, and campaign results.
• Analyze key metrics including ROAS, CPA, CPL, CTR, and CPM.
• Prepare clear performance reports and actionable insights.
• Work closely with the marketing and creative teams to improve campaign performance.
• Manage multiple client accounts and campaigns simultaneously.

Requirements

• Proven experience in Media Buying and paid advertising.
• Strong knowledge of Meta Ads Manager.
• Good understanding of campaign structures, targeting, retargeting, and Lookalike Audiences.
• Ability to analyze campaign data and make decisions based on performance.
• Good understanding of key metrics such as ROAS, CPA, CPL, CTR, and CPM.
• Ability to manage multiple campaigns and advertising budgets.
• Strong communication and teamwork skills.
• Organized, responsible, and focused on results.

Preferred Qualifications

• Experience managing campaigns for multiple brands or clients.
• Previous agency experience is preferred.
• Experience with TikTok Ads is a plus.
• Understanding of Pixels, Events, Conversion Tracking, and UTM tracking.
• Good understanding of funnels and customer journeys.
• Previous campaign results or case studies are highly preferred.